Megamart Sales Drop Investigation

Project Overview

Client: Bootcamp Simulation
Industry: E-Commerce
Timeline: July 2025 , 2 hrs simulation
Role: Product Manager – Case Study with peers

In this e-commerce case simulation, me and my peers, as a product team, tackle the challenges in diagnosing a 15% sales drop following a product page update. Using UX audits, persona mapping, and prioritization frameworks, we redesigned the product detail experience and proposed a phased MVP strategy to improve user trust and conversion.

The Problem

Our simulated e-commerce platform, Megamart, saw a sudden 15% drop in sales right after a product page update. Customers were abandoning the purchase process on the product page. Leadership needed answers fast - was it the app, the market, or the UX?

How We Approached It …

• Step 1: Diagnose before reacting.

  We interviewed our stakeholder (our instructor). As a team member, I began with a 5 Whys root cause analysis. Using funnel metrics, we pinpointed the drop-off to the product detail page and analyze user feedback - finding the missing element? Reviews and clear product information.

  
  

• Step 2: Segment and empathize.

  We developed user personas to represent real shoppers from busy parents to trend-driven Gen Z. We mapped their expectations for product pages and highlighted friction points (lack of reviews, slow load time, unclear specs).

How We Ideated …

• We ran a team design sprint. We executed the MoSCoW prioritization method to define must-have vs. nice-to-have product page features. Then, to define wireframe and carry on the project, we use the “Prune the Tree” method to focus only on features with clear value - to define MVP.

  

The Solution

We proposed a 3-phase MVP rollout with the key to "Clarify & Smooth the purchase process for customers "

Phase 1: Improve product descriptions, shipping info, and visuals

Phase 2: Add customer reviews, FAQs, and urgency cues like low-stock alerts

Phase 3: Explore gamification, visuals and social proof (e.g., real-time purchases)

Tools & Frameworks

• Miro

• Google Suite

• Used MoSCoW

• Defining personas

• 5 Whys

• Prune the product tree method

• Remember the future method

• Agile planning & delivery

• MVPs

• Defining Tradeoffs & Constraints, Success Metrics, Testing & Learning Plan, Hypothesis

• Competitive analysis & Market research

What I Learned

Speed is important, but clarity is everything. It’s tempting to carry out everything and running the design sprint within 2 hours but this moment of truth made me realize that we had to focus on what directly impacted user trust and decision-making.

The Impact

This simulation helped our team align fast, think strategically, and prioritize effectively.